Why does a political party use Public Relations? Why is communication so important? Because communication is an important factor in the political process. The character of a Christian Democratic people’s party, and being able to communicate our message in the correct way, requires some insight into the world of Public Relations. This new publication addresses what exactly Public Relations is. ’More About Public Relations’ treats the practical aspects of all types of public relations as well as the necessary theoretical foundations. The book offers you a chance to become acquainted with what could be called ’practical theory’. Additionally, there are handy checklists you can use to help effect the most efficient PR and promotional activities for a political party. Public Relations is a hands-on field, based on healthy understanding, a good dose of insight into situations, knowledge of human nature, ingenuity and especially reliability Public Relations: you learn it by doing it! (Foreword, fragment)